7 Ways the Interior Design of a Restaurant Can Impact Your Business
Last Update : 18 March 2022
Your restaurant’s interior design has the power to help your business thrive. If you are looking to open or renovate a restaurant, find the right guidance. We have put together all the design elements you require to retain your old customers and gain new ones. This blog puts the spotlight on the elements of a professional restaurant design and the ways in which interior design can impact your business.
The restaurant industry is constantly evolving to incorporate people’s needs. While good food is always enjoyed, the current pandemic has prompted massive changes in how restaurants deliver services. Restaurant owners are having a challenging time drawing customers to their establishments in order for them to offer food and services.
These challenges are opportunities for restaurant owners to innovate their approaches. One way of achieving better sales is by enhancing the restaurant’s interior to create memorable dining experiences.
Key Elements of Professional Restaurant Design
Floor Plan
A professional restaurant design needs a well-designed floor plan that showcases how efficiently it directs movement. It considers all the routes from where deliveries will be made. The floor plans are used to keep an eye out for areas that are prone to crowding.
A successful floor plan can increase profit margins by allowing the servers to move quicker, serve efficiently and turn tables faster.
Space Planning
This is the most fundamental elements of the design process, which ensures that the required facilities can be placed in the establishment.
Space planning enables the space limitation of equipments to be foreseen so that the orders can be placed. It also reveals the number of seats that can be placed in the dining area, which estimates the revenue.
Kitchen Design
A kitchen layout determines how the restaurant functions. Having a strategic design allows the back-of-house team to carry out their tasks efficiently, resulting in high-quality services.
There are five main types of kitchen layouts- the assembly line, island, zone-style, galley, and open kitchen layout.
Dining Area Design and Décor
The dining area design and décor has to be well strategized. It reflects a restaurant’s concept. It sets the scene for the customers’ dining experience and can help you stand out from the crowd.
A good dining area design will incorporate all crucial aspects such as the layout, lighting, color scheme, furniture, table centerpiece, accessories, place setting, and even ventilation. These features work together to enhance the diner’s experience.
Design of Other Sections: Gaming, Kids Play Area, Music, Etc.
Strategically designing the other areas like gaming, play area, and music portray to customers that you go beyond offering a usual dining experience.
People want a memorable experience rather than just dining and leaving. So, considering a professional design will include the type of gaming and play area equipment, sound systems, seating arrangements, flooring, and their accessibility from the main dining area.
Wall, Ceiling, and Flooring Design
The wall, ceiling, and flooring design help customers to captivate the essence of the restaurant’s concept. These features contribute to the overall dining experiences. Having a unique design will separate your restaurant from the competitors.
Entrance
A well-designed entrance contributes to the natural flow of the restaurant’s interior layout. Understanding the importance of the impression an entranceway leaves on the customers, professional designers will put thought into the design and décor of it.
Waiting Area
This element has the power to hold on to potential customers, so the wait has to be comfortable. If the waiting area doesn’t have adequate seating area, diners may consider other dining options. Therefore, this area has to be designed suitably, keeping in mind the comfort of the customers during the waiting period.
Impact of Restaurant Interior Design on The Restaurant’s Business
1. Impact of Color Palette on Sensations of Appetite, Hunger, Impulse to Have More Food
Interior design color schemes play a significant role in stimulating or suppressing the appetites of customers. Your ultimate aim is to stimulate the appetite of your customers so they can enjoy your food and beverages. To achieve this, you must incorporate colors like red, yellow, and orange in strategic manner. In addition, green and earthy tones are appealing to more conscious eaters as these colors are associated with eco-friendly, natural, and organic food choices.
Some colors suppress customers’ appetite, so these are colors restaurant designer must steer clear of. Gray, black, and brown are unappealing colors that might diminish appetite.
Blue is also a well-known appetite suppressant. The main reason is that in nature, only handful of fruits and vegetables consist of blue hues, so the mind and the stomach usually disassociate from blue shades.
2. Impact of Lighting
Restaurant lighting sets the right mood for the diner’s experience. Depending on your restaurant concept, the lighting system should be able to reflect it.
For instance, if your restaurant offers romantic dining experiences, you would consider having dim lighting with tabletop candles to emit romantic aura.
Underlights illuminate people’s faces in an attractive way, whereas overhead lighting casts shadows making diners appear tired.
Lighting has the power to influence customers’ food decisions. Many research reports have revealed that diners in a well-lit space are about 16-24 percent more likely to order dishes more carefully than those in dimly lit rooms.
In bright spaces, people are more alert, so they strategically think about their orders, while dim lighting makes diners more lenient about their eating decisions. Moreover, a fine dining ambiance helps people enjoy their food better, so they are likely to linger around.
Another strong impact lighting has is on the photos clicked by diners. People tend to post pictures on various social media platforms, and this can heavily influence people’s dining decisions. So, having good lighting helps people post irresistible pictures of your food.
3. Impact on Customer Experience
Customers go to restaurants not only for food but aesthetics too. When the interior design of your restaurant is Instagram-worthy, it advertises itself and reaches out to potential customers.
There are other benefits of a well-designed interior on your restaurant’s business. If you have an outstanding design, it becomes your selling point. A unique experience will draw customers’ attention and give them memorable dining experience.
A good interior design can help to create a soothing atmosphere. This encourages your customers to stay seated for longer and order more, therefore giving you more revenue.
4. Visibility and Movement – Customers and Restaurant Staff
Nobody likes to wait for ordering or to get their table cleared. The same goes for your customers. For an enhanced experience, customers should be able to find tables easily, place orders, and grab the attention of your servers.
This is where space planning plays a crucial role. When your restaurant staff can deliver high-quality services, your customers feel valued, so they are likely to come back again.
5. Design and Ambiance – Right for Your Area of Specialization
The design and ambiance reflect your restaurant’s personality and soul. The authenticity of your interior designs can offer the diners a unique dining experience, so you are likely to retain them.
Depending on your restaurant specialty, setting the right mood for your customers is necessary. For instance, if your major target audience are people within the age groups of 16-24, you would need to think about adding elements that connect with their notions of a perfect ambiance.
A small miscalculation like the wrong color palette is enough to drive diners away. It is best to research and understand your audience and provide them with a relaxing atmosphere.
6. Displays and Music
If you can go the extra mile in bringing a live band to your restaurant, you have a strong selling point. When diners enjoy a nice meal and a show, they feel like they get more out of their money. So, if you have a good band playing regularly, customers will make sure to book a table to not miss out on them.
Incorporate interesting artefacts that engage diners and enhance their experience. Moreover, if your restaurant offers unique display pieces, chances are people will post pictures and talk about them online.
7. Relevant Furniture and Fixture
Customers usually spend a good two to three hours in restaurants. Hence it is crucial to have comfortable seating. Here, comfort is not just restricted to the softness of the seat, but it transcends to aspects like ease of movement.
Including different sizes of tables and chairs can help you to address client needs and makes every kind of diner feel welcome into the space.
8. Waiting Area That Does Not Drive Away Customers
The waiting area is a space that influences a potential customer’s decision of whether to stay or leave. This area must include a comfortable seating area and things such as captivating display items and magazines for the customers to pass the time.
9. Music and Acoustics That Uplift Moods
Playing background music brings to the table numerous advantages for both your customers and your staff. Good music enhances people’s mood and reduces stress, so it’s a great way for diners to unwind at your restaurant.
Music breathes life into a restaurant, making it more inviting for customers to hang around. It stops the sound of conversations resonating, hence keeping customers’ conversations private.
Music can motivate the staff to continue working their best, resulting in high-quality services for your customers.
10. Design and Social Media
The interior design is an integral part of your restaurant that influences customers offline and online. A strategically designed interior can attract people like food and lifestyle bloggers to your restaurant, and with their hundreds of followers, you can increase your customer base.
Conclusion
Are you thinking about starting a restaurant or renovating your space for an enhanced customer experience? Well then, all you have to do is follow a strategized interior design with the help of this informative article. Your restaurant is going to be as crowded every day!
Språk Design
If you require the assistance of a professional, then look no further. Språk Design is a multidisciplinary design studio that has completed over 1,000 projects with a team of more than 35 proficient designers.
From small cafes to large hotels, national and international, they have done it all! When it comes to design services, Språk Design is the best. They are committed to provide high-quality services for your interior design needs.
The restaurant design firm is known for its ability to provide comprehensive solutions. They offer affordable restaurant designer services as well as elite restaurant designer services. Reach out to us for more details !